INTO THE LIGHT FILMS create original brand funded video content for agencies, publishers, media owners and brands.
into the light films is a cape town based video production company specialising in branded video content. with over 2 decades of experience at the highest levels in the south african film, television and multimedia industry. we have the expertise to make your film stand out from the crowd.
WE are passionate about the language of film and adapting it to tell your brand’s story. we believe the attraction to stories is inherent in us all and that every brand has a story to tell.
Why your brand needs online video presence:
Branded video content is a relatively new form of advertising that, when executed properly, is loved by both audiences and brands alike.
Brands and their agencies love well made, narrative rich, audience centric branded video content as it is proven to increase engagement, reach and conversion.
Consumers are more likely to seek out further information about a brand after seeing branded content.
Consumers perceive branded content as being more consumer-centric because it is less about selling products and more about providing value to consumers.
“In an impersonal digital world, we’re craving connection and personality. We want to see and hear people in a real-life context — it’s meaningful. ”
INTO THE LIGHT FILMS provides end to end production, from concept and strategy to delivery.
WE understand the unique challenges and intricacies of video production and what it entails to produce outstanding work.
We can handle video projects of every scale and genre. We have our own professional cameras, lighting, gimbals/stabilizers, and pro audio equipment. Post-production is done in-house using the latest video editing software and equipment.
We work with a team of dedicated writers, producers, directors and cinematographers with the expertise to carry out every aspect of video production from creative inception, execution, & final delivery. We treat every project with the utmost professionalism, regardless of the budget or scope.
Our Video Production Process:
Our first step is the discovery phase where our goal is to fully understand the objectives of the videos we are creating, the intended audience, and what will motivate and inspire that audience.
Production is where all of our discovery and planning pays off. We put together an all-star team of creative professionals armed with the latest video production tools to execute on the creative vision for your project.
Next, we move into post-production, working seamlessly and iteratively with our client as the edit takes shape, normally across three rounds of editorial.
Producing compelling and effective video for our clients is of the utmost importance. Throughout the process, we are optimizing the content for delivery across social media, web, and paid media advertisement.
WE SPECIALIZE IN
BRAND CONTENT
COMMERCIALS
DOCUMENTARIES
MUSIC VIDEOS
SHORT FILMS
NGO & NPO’S
Some of our other related services includE
DIRECTING | VIDEOGRAPHY | EDITING | COLOR GRADING | PHOTOGRAPHY | SCRIPTWRITING | CREATIVE RESEARCH
AGENCIES AND BRANDS WE HAVE WORKED WITH
“Absolutely incredible! A great professional company who made an excellent job from the pre-production until the end. Beautiful footage, outstanding organisation and communication. They followed the brief brilliantly and it’s been a great pleasure to work with them. I wouldn’t recommend any one more than Into the Light Films!”
“As an Art Director, I find that one of the biggest challenges in working with another creative partner is to get them to see see the potential I see in a brand and how to bring it to life. Working with Into the light films is effortless. Not only has Kobus and his team always immediately connected with our vision for a brand, they have also added a flair to it that makes it stand out from other collaborations. I look forward to the next adventure with them!
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“We have worked with Into the Light Films on several projects over the past 2 years and can highly recommend them for any film project. They are a pleasure to work with and diligently perform the tasks contracted. They make an effort to understand the heart behind the project and the overall goal you want to achieve. Their ability as storytellers is excellent and they passionately bring our vision to life on the screen time and time again”
We have spent the last 20 years perfecting the art of visual storytelling and honing our craft…meet the team
SKILLS: DIRECTING | CINEMATOGRAPHY | EDITING | COLOR GRADING
kobus Louw | Creative director
Kobus Studied Graphic Design at Art Director’s Workshop in Cape Town and Filmmaking at various institutions in England and Scotland.
He has traveled and shot in 14 Countries thus far and spent most of 2015 documenting stories for the United Nations throughout Africa.
Broadcasters Kobus has done work for include BBC Lifestyle, Discovery Channel, TLC, CNBC Africa, Sony Max, SABC, KykNet and Via.
Recent nominations include Best Cinematography at the 2019 KykNet Silwerskerm Film Festival for the Short Film “Rooilug” His work as Director of Photography contributed to the BBC Lifestyle Series “Just Cooking” being nominated for Best Variety Program at the 2016 SAFTA Awards. As Cinematographer his work on the Short Film “Infidel” contributed to it winning the Audience Award at the 2016 48 Hour Film Challenge.
SKILLS: PRODUCING | MARKETING | SALES
Marguerite coetsee | PRODUCER
Marguerite Coetsee began her television career in 2009 at Urban Brew Studios as a Production Manager.
With more than 11 years’ experience as a Line Producer, Director, Producer, Senior Production Manager, Traffic Manager, she is well adept in creating content, administering paperwork, managing schedules and negotiating contracts.
In addition to her experience, she has built up a solid educational foundation (Degree in Communication Science and a Certificate in Digital Media Production) and a passion for producing high quality productions.
SKILLS: GRAPHIC DESIGN | 2D ANIMATION | ART DIRECTION
PHILIP ERASMUS | GRAPHIC DESIGNER
After graduating from Vega Brand Communications school with a dual specialization in art direction and graphic design, Philip entered the music industry as a member of Die Heuwels Fantasties.
Since leaving the music industry he spent a period of time doing pastoral work in the area of community development later to re-enter the marketing space for The Foschini Group in a freelance capacity. Since then he has led the creative for various NIKE, Puma, Champion, Fila and Jordan campaigns within Sportscene and Archive stores. Phillip is also owner and Creative Director of Let’s be friends creative agency.
SKILLS: CINEMATOGRAPHY | PHOTOGRAPHY | EDITING
HENDRICO BEKKER | CINEMATOGRAPHER | EDITOR
Unlike most filmmakers, Hendrico studied mechanical engineering at the University of Potchefstroom before he realized he had a deep passion for telling stories and creating visual art through video.
After working as an engineer for a few years, he decided to risk it all and pursue a career in filmmaking as a cinematographer. He studied cinematography and editing at various online film schools and attended a cinematography workshop in Norway.
SKILLS: CINEMATOGRAPHY | PHOTOGRAPHY | EDITING
HAFEEZ FLORIS | CINEMATOGRAPHER | PHOTOGRAPHER
Hafeez has over a decade of expeirence as a cinematographer and photographer specializing in commercial and documentary work.
He started his career as a cameraman at Oryx Media, where he shot current affairs, local sport, wildlife and long form documentaries.
Hafeez later became Director of Photography at Gingko Agency, working on the conceptualisation and creation of internationally acclaimed series such as 21 Icons.
Hafeez's street photography has been reported on by Design Indaba and Lake Magazine, and he plans to hold his first solo exhibition in December.